Clothes make the man in respects more vital than mere appearance and social acceptability. It is true that a slender man looks more stout in a double-breasted coat, or that suiting with a vertical stripe makes the short man look taller. But these are not especially vital factors. Research and scientific opinion are rapidly accumulating data which indicate rather definitely that clothing may almost remake the course of human history.
This newer knowledge helps one understand why we make more mistakes in summer, why usually sensible Germany has a growing number of nude societies, why the Alps are healthful, how to keep cool in summer; and it also makes us pause and wonder about man’s place in the decades to come.
Continue reading What is Wrong with Men’s Clothing
The dynamics of the apparel industry are changing dramatically. To succeed amid the shifting tides, companies need to build up competence in four disciplines.
Few industries require companies to stay as nimble and on their toes as the global apparel business. At a baseline level, there is the fast-moving nature of fashion, which requires companies to jump on trends right away, never taking the fast follower approach. That alone gives the apparel business a unique set of challenges.
Continue reading Succeeding in Tomorrow’s Global Fashion Market
You’re watching the life cycle of a Streptomyces coelicolor. It’s a strain of bacteria that’s found in the soil where it lives in a community with other organisms, decomposing organic matter. Coelicolor is a beautiful organism.
A powerhouse for synthesizing organic chemical compounds. It produces an antibiotic called actinorhodin, which ranges in color from blue to pink and purple, depending on the acidity of its environment. That it produces these pigment molecules sparked my curiosity and led me to collaborate closely with coelicolor. It is an unlikely partnership, but it’s one that completely transformed my practice as a materials designer.
Continue reading Fashion Has a Pollution Problem—Can Biology Fix It?
I confess: I do it, too. Like most Western women, I do it regularly, and it is a guilty pleasure every time. It is hard to listen to one’s conscience when one is faced with so much incredible temptation.
I am talking, of course, about cheap trendy fashion. I’ll visit a Zara—or Hampamp;M, or, now that I am in the United Kingdom for the summer, the amazing Primark – and snap up items that are “cute,” effectively disposable, and so shockingly inexpensive that one does a double take.
Continue reading The High Cost of Cheap Fashion
Consider your wardrobe. How many dresses, shoes, shirts, bags, track suits and suits do you have in there? Do you wear them all? And how often do you replace them? Now multiply what you see in front of you by 2bn—a rough estimate of those who earn above $10 a day and are therefore free to express themselves through clothes—and you’ve got a lot of stuff. Sustainable style, ring any bells?
Continue reading In Search of Sustainable Style