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The Dirty Secret About Our Clothes

textile mill

In the Colours of Nature dye house, Vijayakumar Varathan is busy prepping a vat of indigo. At 51, he looks frail, with a tanned body made mostly of bones, but he runs to and fro, setting up an open fire where he’ll brew cauldrons of natural colorants made from plants.

He’s worked here for 15 years. But until his early 30s, Varathan mixed chemicals in a conventional clothing factory in the same region of southern India. There he developed a disease that caused layers of his skin to peel off. Even today, it is discolored. “It was pretty bad,” he says, in his fragmented English. “But I didn’t have a choice.”

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The Death of Clothing

death of clothing

The apparel industry has a big problem. At a time when the economy is growing, unemployment is low, wages are rebounding and consumers are eager to buy, Americans are spending less and less on clothing.

The woes of retailers are often blamed on Amazon.com Inc. and its vise grip on e-commerce shoppers. Consumers glued to their phones would rather browse online instead of venturing out to their local malls, and that’s crushed sales and hastened the bankruptcies of brick-and-mortar stalwarts from American Apparel to Wet Seal.

But that’s not the whole story. The apparel industry seems to have no solution to the dwindling dollars Americans devote to their closets. Many upstarts promising to revolutionize the industry drift away with barely a whimper. Who needs fashion these days when you can express yourself through social media? Why buy that pricey new dress when you could fund a weekend getaway instead?

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