Misha Nonoo was once your typical prestigious, lovely, small-to-medium-sized designer fashion brand—the sort celebrities and critics often adore. It made seasonal collections. It staged expensive, well-received runway shows at New York Fashion Week. It sold wholesale to upscale retailers such as Bergdorf Goodman, Neiman Marcus, and Shopbop.
Misha Nonoo the designer has since taken a giant risk, and ditched that model entirely.